Project CAMINOS

Photo taken by Fernanda Castillo at Conexión de Padres Workshop at Cal Poly Pomona

As a graphic designer for Project CAMINOS, I contributed to a mission-driven initiative aimed at supporting Hispanic families in navigating the path to higher education.

My role involved designing and producing brand-consistent promotional materials for print and web, as well as creating original merchandise distributed during outreach events. These designs were tailored to resonate with Hispanic communities, fostering cultural connection and trust. By emphasizing vibrant, approachable visuals and bilingual messaging, I helped expand the project’s social footprint, increasing awareness and engagement with educators, students, and families.

Software used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Lightroom, Digital Photography, Canva

Original merchandise

3,000 ordered for print

Spanish Version

English Version